Media lab + gallery · New York City · Since 2001

The IMC Lab

At the forefront of immersive media since 2001, from the first waves of AR and VR to AI-native 4D worlds.

Whitney Museum × NASA · Apple Vision Pro Developer Labs · White House Nation of Makers · CVPR 2026

Selected work

Early to every new medium.

XR / IoT

Reality Remix

An interactive VR and AR exhibition at the lab’s New York gallery.

View project
Reality Remix VR/AR Exhibition

VR

Powers of 10

The world’s first STEM metaverse app: from string scale to cosmic scale.

View project
Powers of 10

VR

Pentakill: The Lost Chapter

Webby and Clio winner, with a world record of seven live motion-capture performers. With Riot Games, WaveXR and The Mill.

View project
Pentakill: The Lost Chapter — Riot Games

VR

Justin Bieber — Virtual Concert

MTV VMA nominee for Best Metaverse Performance, driven live by body and facial capture. With WaveXR.

View project
Justin Bieber — Virtual Concert

A.I. / Cloud · XR / IoT

ZeroSpace — $30M AI/XR Studio

A 50,000 sq ft AI/XR production studio in Brooklyn, featured on ABC News at the Oscars. With ZeroSpace.

View project
ZeroSpace — $30M AI/XR Studio

A.I. / Cloud · AR · XR / IoT

Portals — 4D Spatial World Models

Persistent, editable 4D worlds at 60 fps on an iPhone. IEEE/CVF CVPR 2026.

View project
Portals — 4D Spatial World Models

What’s next

The next interface is a world you can talk to.

  • Speak a world into being

    Portals: describe a scene and it appears. Worlds persist and stay editable on iPhone, the web and Apple Vision Pro.

    Portals
  • 4D world models, in your pocket

    Our CVPR 2026 paper: persistent, editable 4D spatial world models running on phones, glasses and headsets.

    Read the paper
  • Open, portable spatial media

    XRAI: one file carries a scene’s structure, intent, provenance and edit history, and renders on any engine.

    XRAI
  • Agents that see what you see

    Jarvis: a permissioned voice and vision assistant that acts on what you are looking at.

    Jarvis

VR/AR/XR Portfolio

Virtual Reality, Augmented Reality + Mixed Reality
Clients, projects + press

H3M — Creative AI Production

H3M — Creative AI Production

President of H3M. Generative + creative-AI production pipelines for entertainment talent, including Kevin Hart.

View H3M — Creative AI Production
Paint-AR

Paint-AR

AR app for holographic painting + sculpting

View Paint-AR
COVID-vis Magic Leap App

COVID-vis Magic Leap App

The first networked volumetric CT/MRI viewer, built with Memorial Sloan Kettering and the National Institutes of Health.

View COVID-vis Magic Leap App
White House

White House

IMC Lab invited by President Obama to White House

View White House
3Dskan

3Dskan

Tools for 3D scanning + 3D printing

View 3Dskan
SwmFly

SwmFly

VR app: Fly like a bird, swim like a fish

View SwmFly
Beyond TV

Beyond TV

Interactive exhibition at The Paley Center for Media

View Beyond TV
New Museum

New Museum

New Museum Festival of Ideas featured our work

View New Museum
NBA

NBA

Stadium interactivity software

View NBA
No Longer Empty

No Longer Empty

VR & mixed reality installation for No Longer Empty exhibition

View No Longer Empty
Holodec

Holodec

Immersive, collaborative mixed reality environment

View Holodec
MedaVRse

MedaVRse

Meditation app to visualize + sonify brain waves

View MedaVRse
nVizz

nVizz

Cloud platform for big data visualization

View nVizz

Infinite imagination.
Reality remixed.

About IMC Lab

A creative VR/AR/XR incubator
making magical immersive experiences
mixing arts+tech, virtual+real, bits+atoms

Selected work

A media lab and gallery in New York City focused on VR, AR and mixed reality. Since 2001 we have collaborated with artists and coders from 20+ countries and consulted for the White House and the United Nations, producing 100+ exhibitions, education events, enterprise software, apps and interactive experiences — shown in parks, museums, movie theatres, stadiums and concerts, on buildings in Times Square and on billboards on seven continents.

  • Built the AI/AR software later acquired by H3M and published on the Apple App Store and the Meta Quest Store.
  • ‘Powers of 10’ — the world’s first STEM metaverse app.
  • Paint-AR: 8.5M+ views and 30K+ downloads across 20 countries. Mask-AR: 1M+ views, 10K+ downloads.
  • COVIDvis, with the NIH, Memorial Sloan Kettering and Magic Leap — volumetric CT/MRI visualisation and AI segmentation.
  • An 80-ft installation for Meta, systems for Google and IAC, and work in the Whitney Museum.
  • Architecture previsualisation that saved $15M+ and more than 1,000 hours.
  • Portals — a persistent, editable 4D spatial platform, with a CVPR 2026 Workshop paper and a U.S. provisional patent.

We support artists and coders exploring imaginative uses for new technologies — building work that blends the virtual and the real, and augmented, interactive experiences that link people.

News + Awards

Across The IMC Lab and its partner studios ZeroSpace, WaveXR and H3M, clients and partners include Apple, NASA, the Whitney Museum, Meta, NVIDIA, Google, Netflix, Disney, Nike, Memorial Sloan Kettering, the NIH, the United Nations and the White House. The work has won a Webby and a Clio, earned an MTV VMA nomination, and been selected for Apple Vision Pro Developer Labs and the White House Nation of Makers. Coverage includes The New York Times, The Wall Street Journal, Wired, CNN, NPR, Rolling Stone and ABC News.

A true artist
is not one who is inspired,
but one who inspires others.
Salvador Dali

VR/AR/XR Services

VR/AR/XR apps,
Interactive + immersive environments

The true sign of intelligence
is not knowledge but imagination.
Albert Einstein

Products

VR/AR/XR Apps : mobile, VIVE, Oculus, HoloLens, Magic Leap
Big Data Vis : semantic, cloud, A.I.
+ Immersive Environments : collaborative, IoT

We are proud founding members
of the Nation of Makers
National Non-Profit Convened by President Obama at the White House

Contact Us

Learn more about our VR/AR/XR Lab, Artists, Engineers + Unity Developers.

  • By appointment only.

Visit our lab + gallery showroom
in the heart of New York City.