The IMC Lab — VR/AR/XR + AI studio, New York City

VR/AR/XR Portfolio

Virtual Reality, Augmented Reality + Mixed Reality
Clients, projects + press

Portals — 4D Spatial World Models

Portals — 4D Spatial World Models

CVPR 2026 lead-author paper + US patent filing. Persistent, editable 4D world models at 60 fps on iPhone.

ZeroSpace — $30M AI/XR Studio

ZeroSpace — $30M AI/XR Studio

CTO of the 50,000 sq ft Brooklyn ICVFX studio; $30M AI/XR build, 3X revenue, ABC News Oscars feature.

Justin Bieber — Virtual Concert

Justin Bieber — Virtual Concert

MTV VMA Best Metaverse Performance nominee. Live Vicon + facial capture, 2B+ impressions.

Pentakill: The Lost Chapter — Riot Games

Pentakill: The Lost Chapter — Riot Games

Webby + Clio. World record: 7 live mocap performers in Vicon, bodies faces and instruments.

H3M — Creative AI Production

H3M — Creative AI Production

President of H3M. Generative + creative-AI production pipelines for entertainment talent, including Kevin Hart.

XRAI — Open Format for Spatial Media

XRAI — Open Format for Spatial Media

An AI-first spatial document format: structure, intent, provenance and edit history in one portable file.

Jarvis — Voice-First Multimodal Agent

Jarvis — Voice-First Multimodal Agent

Permissioned voice + vision agent loop: point and ask, explicit approval, no raw audio retained.

Paint-AR

Paint-AR

AR app for holographic painting + sculpting

Reality Remix VR/AR Exhibition

Reality Remix VR/AR Exhibition

New interactive XR exhibit at IMC Lab

COVID-vis Magic Leap App

COVID-vis Magic Leap App

The first networked volumetric CT/MRI viewer, built with Memorial Sloan Kettering and the National Institutes of Health.

White House

White House

IMC Lab invited by President Obama to White House

Powers of 10

Powers of 10

XR app: Journey from string scale to cosmic scale

New York Times

New York Times

New York Times coverage of IMC Lab

Google

Google

Google talk & art exhibition

3Dskan

3Dskan

Tools for 3D scanning + 3D printing

SwmFly

SwmFly

VR app: Fly like a bird, swim like a fish

Wired Magazine

Wired Magazine

Wired Magazine coverage of IMC Lab

Beyond TV

Beyond TV

Interactive exhibition at The Paley Center for Media

New Museum

New Museum

New Museum Festival of Ideas featured our work

NBA

NBA

Stadium interactivity software

No Longer Empty

No Longer Empty

VR & mixed reality installation for No Longer Empty exhibition

United Nations

United Nations

Cloud software

Ars Electronica

Ars Electronica

Ars Electronica features our work, City of the Future

Holodec

Holodec

Immersive, collaborative mixed reality environment

Mask-AR

Mask-AR

Augmented reality face mask app

MedaVRse

MedaVRse

Meditation app to visualize + sonify brain waves

nVizz

nVizz

Cloud platform for big data visualization

EmpathyOS

EmpathyOS

Mixed reality operating system

NBC Universal

NBC Universal

Cloud software

Teach for America

Teach for America

Cloud software

Infinite imagination.
Reality remixed.

About IMC Lab

A creative VR/AR/XR incubator
making magical immersive experiences
mixing arts+tech, virtual+real, bits+atoms

Selected work

A media lab and gallery in New York City focused on VR, AR and mixed reality. Since 2001 we have collaborated with artists and coders from 20+ countries and consulted for the White House and the United Nations, producing 100+ exhibitions, education events, enterprise software, apps and interactive experiences — shown in parks, museums, movie theatres, stadiums and concerts, on buildings in Times Square and on billboards on seven continents.

  • Built the AI/AR software later acquired by H3M and published on the Apple App Store and the Meta Quest Store.
  • ‘Powers of 10’ — the world’s first STEM metaverse app.
  • Paint-AR: 8.5M+ views and 30K+ downloads across 20 countries. Mask-AR: 1M+ views, 10K+ downloads.
  • COVIDvis, with the NIH, Memorial Sloan Kettering and Magic Leap — volumetric CT/MRI visualisation and AI segmentation.
  • An 80-ft installation for Meta, systems for Google and IAC, and work in the Whitney Museum.
  • Architecture previsualisation that saved $15M+ and more than 1,000 hours.
  • Portals — a persistent, editable 4D spatial platform, with a CVPR 2026 Workshop paper and a U.S. provisional patent.
  • Covered by CNN, The New York Times, Wired, Hyperallergic and DNAinfo; broadcast on NY1; published by Focal Press.

We support artists and coders exploring imaginative uses for new technologies — building work that blends the virtual and the real, and augmented, interactive experiences that link people.

Selected clients Google · The New York Times · The Los Angeles Times · the United Nations · the White House · the NBA · Pepsi · the New Museum · Robot Heart

A true artist
is not one who is inspired,
but one who inspires others.
Salvador Dali

VR/AR/XR Services

VR/AR/XR apps,
Interactive + immersive environments

The true sign of intelligence
is not knowledge but imagination.
Albert Einstein

Products

VR/AR/XR Apps : mobile, VIVE, Oculus, HoloLens, Magic Leap
Big Data Vis : semantic, cloud, A.I.
+ Immersive Environments : collaborative, IoT

We are proud founding members
of the Nation of Makers
National Non-Profit Convened by President Obama at the White House

Contact Us

Learn more about our VR/AR/XR Lab, Artists, Engineers + Unity Developers.

  • By appointment only.

Visit our lab + gallery showroom
in the heart of New York City.