The IMC Lab — VR/AR/XR + AI studio, New York City
VR/AR/XR Portfolio
Virtual Reality, Augmented Reality + Mixed Reality
Clients, projects + press
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Infinite imagination.
Reality remixed.
About IMC Lab
A creative VR/AR/XR incubator
making magical immersive experiences
mixing arts+tech, virtual+real, bits+atoms
Selected work
A media lab and gallery in New York City focused on VR, AR and mixed reality. Since 2001 we have collaborated with artists and coders from 20+ countries and consulted for the White House and the United Nations, producing 100+ exhibitions, education events, enterprise software, apps and interactive experiences — shown in parks, museums, movie theatres, stadiums and concerts, on buildings in Times Square and on billboards on seven continents.
- Built the AI/AR software later acquired by H3M and published on the Apple App Store and the Meta Quest Store.
- ‘Powers of 10’ — the world’s first STEM metaverse app.
- Paint-AR: 8.5M+ views and 30K+ downloads across 20 countries. Mask-AR: 1M+ views, 10K+ downloads.
- COVIDvis, with the NIH, Memorial Sloan Kettering and Magic Leap — volumetric CT/MRI visualisation and AI segmentation.
- An 80-ft installation for Meta, systems for Google and IAC, and work in the Whitney Museum.
- Architecture previsualisation that saved $15M+ and more than 1,000 hours.
- Portals — a persistent, editable 4D spatial platform, with a CVPR 2026 Workshop paper and a U.S. provisional patent.
- Covered by CNN, The New York Times, Wired, Hyperallergic and DNAinfo; broadcast on NY1; published by Focal Press.
We support artists and coders exploring imaginative uses for new technologies — building work that blends the virtual and the real, and augmented, interactive experiences that link people.
Selected clients Google · The New York Times · The Los Angeles Times · the United Nations · the White House · the NBA · Pepsi · the New Museum · Robot Heart
A true artist
is not one who is inspired,
but one who inspires others.
VR/AR/XR Services
VR/AR/XR apps,
Interactive + immersive environments
VR/AR App Development
We make apps for iOS, Android, Oculus, HTC Vive, Magic Leap, GearVR & Cardboard.
Immersive Experiences
We make magical collaborative, immersive experiences with brands & artists alike.
Data Visualization
We specialize in interactive 3D & "big-picture" representations of dynamic data sets.
A.I. & Cloud
We leverage deep learning & 15 years experience in enterprise Web software.
VFX & 360 Film
We specialize in the latest generative, 3D & ultra immersive content.
3D Scans & 3D Prints
We leverage new techniques in photogrammetry & AI.
The true sign of intelligence
is not knowledge but imagination.
Products
VR/AR/XR Apps
: mobile, VIVE, Oculus, HoloLens, Magic Leap
Big Data Vis : semantic, cloud, A.I.
+ Immersive Environments : collaborative, IoT
Portals
AI-native spatial builder. Speak a 4D world into being on iPhone, the web and Apple Vision Pro — beta open now.
